ASK THE EXPERT: THE BASKETBALL SHOE

Matching energy with your customer isn’t just about mood; it’s about passion. Understanding what your customer wants and being excited with them about that product instead creates a shared experience with that customer. Our expert, BJ Stringham of UWM Men’s Shop and Selling Is…, explains that customers want to feel like they are part of the shopping experience rather than a burden to the employee. Knowing how to deliver that passion can be the difference between the best and worst shopping experience for your customer