ASK THE EXPERT: TURNING MISHAPS INTO MOMENTS OF CONNECTION

We all make mistakes, but the customer suffers when that happens at retail.  BJ Stringham of UWM Men’s Shop and Selling Is offers seven ways to recapture customer trust, making up for hassle and lost time by expediting problem resolution, prioritizing fixes in the tailoring department, and offering delivery or shipping directly to the customer, and much more.  

Photo by Antoni Shkraba.