Athleta To Be Sold In 135 REI Stores

As Athleta looks for more scale, REI will sell a curated selection of Athleta products, including performance and lifestyle apparel and accessories, in 135 stores and online. The Gap-owned brand said the effort is part of a growth plan Athleta set to reach $2 billion in net sales by 2023, according to a company press release. The move is an expansion of a partnership the two retailers formed in February 2018, and comes just after Athleta expanded its online presence into Canada, with plans to open stores there soon. Read more at Retail Dive.

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