Atwater Is the Next Big Men’s Skincare Brand. Here’s Why

Most skincare brands start one of two ways: an outsider finds their way into the fold or an established veteran spins off from a major brand to start their own thing. Atwater, started by Chris Salgardo, falls very much into the latter category.

Salgardo has built skincare brands for Chanel and Bobbi Brown, but more recently served as president of Kiehl’s (starting in 2000, when Kiehl’s was acquired by L’Oreal, and running until 2018). There, he learned a lot about product development, the men’s market and what it was still missing. All that ultimately led to Atwater, a brand he’d been thinking about “almost my entire life,” he says. Read more at Gear Patrol.