ABOUT THE AUTHOR
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Experts
ASK THE EXPERT: AUTHENTICITY COUNTS
by BJ Stringham
Nov 07, 2024
Think of sales training as a way to hone your unique and authentic approach to customers.
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Experts
ASK THE EXPERT: THIS IS NOT A NAVY SUIT
by BJ Stringham
Oct 15, 2024
Encourage customers to try other options, even if they differ from the requested item, to uncover what they truly desire.
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Experts
ASK THE EXPERT: DON’T LET POINT OF SALE BE THE END
by BJ Stringham
Sep 24, 2024
Tips on how to build even the smallest sale into something bigger.
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Experts
ASK THE EXPERT: TURNING MISHAPS INTO MOMENTS OF CONNECTION
by BJ Stringham
Jul 02, 2024
B.J. Stringham offers his expert advice on fixing customer service mistakes and regaining trust.
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Experts
ASK THE EXPERT: “ONE MORE THING…” MAXIMIZING THE CUSTOMER&#...
by BJ Stringham
Jun 10, 2024
Tips for using a customer’s time wisely, while also adding to the sale.
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Experts
ASK THE EXPERT: AVOIDING SILENT SALES KILLERS
by BJ Stringham
Jun 04, 2024
Paying attention to these silent cues may make the difference between closing or losing the sale.
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Experts
ASK THE EXPERT: “SELLING IS…” SALES TRAINING TECHNIQUES THAT WORK!
by BJ Stringham
May 21, 2024
A stopwatch starts the moment a customer walks in your door: how can we use that time most efficiently? The introduction to our new video series with BJ Stringham of UWM Men’s Shop.
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