ABOUT THE AUTHOR
ASK THE EXPERT: KEEPING IT CLEAN
B.J. Stringham shares his advice on maintaining a clean, organized shop to ensure a first-class customer experience.
Read MoreASK THE EXPERT: AUTHENTICITY COUNTS
Think of sales training as a way to hone your unique and authentic approach to customers.
Read MoreASK THE EXPERT: THIS IS NOT A NAVY SUIT
Encourage customers to try other options, even if they differ from the requested item, to uncover what they truly desire.
Read MoreASK THE EXPERT: DON’T LET POINT OF SALE BE THE END
Tips on how to build even the smallest sale into something bigger.
Read MoreASK THE EXPERT: TURNING MISHAPS INTO MOMENTS OF CONNECTION
B.J. Stringham offers his expert advice on fixing customer service mistakes and regaining trust.
Read MoreASK THE EXPERT: “ONE MORE THING…” MAXIMIZING THE CUSTOMER...
Tips for using a customer’s time wisely, while also adding to the sale.
Read MoreASK THE EXPERT: AVOIDING SILENT SALES KILLERS
Paying attention to these silent cues may make the difference between closing or losing the sale.
Read MoreASK THE EXPERT: “SELLING IS…” SALES TRAINING TECHNIQUES THAT WORK!
A stopwatch starts the moment a customer walks in your door: how can we use that time most efficiently? The introduction to our new video series with BJ Stringham of UWM Men’s Shop.
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