ABOUT THE AUTHOR
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WHY THE POP-UP SHOP SENSATION IS NOT A PASSING FANCY
by Laurie Schechter
Aug 28, 2019
The idea of seasonal and rotating vendors, merchandise and marketplaces has existed since the first Viennese Christmas markets in the Middle Ages.
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CREATING THE EXPERIENCE
by Laurie Schechter
Jul 22, 2019
How in-store tech takes customer service to the next level.
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EXPERTS ON CREATING A SUCCESSFUL CUSTOMER EXPERIENCE
by Laurie Schechter
Apr 30, 2019
A recent panel discussion explored the definition of customer experience, how best to engage customers, and how to use excellent customer experience as leverage to retain and grow customers.
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MARKETING MATTERS – SOCIAL COMMERCE
by Laurie Schechter
Feb 26, 2019
A primer on social media platforms, pros and cons, and how to maximize your investment.
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MARKETING MATTERS: SOCIAL MEDIA TIPS FOR RETAILERS IN 2019
by Laurie Schechter
Jan 29, 2019
A look at what retailers should be doing in 2019 to reap the benefits of using social media.
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