ABOUT THE AUTHOR
Will the election affect consumer confidence?
A retailer asks our merchandising expert, Steve Pruitt, “Should I factor in the fact that this is an election year when planning my buy?”
Read MoreThe outlook for 2012 in better specialty stores
Merchandise planning expert Steve Pruitt gives his outlook on the rest of 2012 for the men’s better specialty store market.
Read MoreHow do you jumpstart January business?
A reader asks merchandise planning expert Steve Pruitt, “I took a lot of markdowns over the holidays and now business has really slowed down. What can I do to motivate customers to buy again?”
Read MoreWill holiday sales be up at better men’s stores?
Merchandise planning expert Steve Pruitt takes a question from a retailer who asks, “Should we expect bigger gains over the holiday season?”
Read MoreTiming spring deliveries
Merchandise planning expert Steve Pruitt takes a question from a reader who asks, “When should I begin getting deliveries of early spring goods?”
Read MoreWill December sales beat expectations?
Merchandise planning and strategy expert Steve Pruitt takes a question from a retailer who asks, “Is the success of Black Friday a sign of a good December to come?”
Read MoreShould traditional men’s specialty stores add e-commerce?
A reader asks, “Should I be worried about building an online component to my business?” See how our merchandise planning and strategy expert Steve Pruitt answers.
Read MoreHow to get customers excited about fall product
Steve Pruitt takes a question from a retailer who asks, “What can I do to get customers excited about my fall product?”
Read MoreTo stay on top of the changing economy, update your plan
Steve Pruitt: You should be doing a major update to your plans once a month and review them each week to make further refinements. And remember, this is not just a strategy for staying on top of a changing economic climate.
Read MoreChoose marketing over markdowns
Q: My inventory is high, but only in certain classes and a few sizes. I …
Continue reading “Choose marketing over markdowns”
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