BANANA REPUBLIC LAUNCHES NEW MEN’S DENIM COLLECTION FOCUSED ON SUSTAINABILITY

Banana Republic has introduced the new men’s Legacy Denim collection – an assortment of premium jeans designed with a sustainable focus.

Now available in stores and online, the new Legacy Denim collection is manufactured using state-of-the-art techniques to bring together the highest practices in sustainability, rugged performance and comfort stretch. Impact-conscious manufacturing practices include water protection through a LEED-certified factory using eco-conscious water practices in support the Clean Water Initiative and water savings through Artistic Mill Claims; and fabric technologies, like using recycled plastics to make the jean’s pocket bags; and upcycled and recycled trims, sustainably-sourced Tencel; and consciously-sourced premium cotton–all combined to optimize look, hand-feel and overall footprint.

For the collection launch, Banana Republic partnered with Dapper Studios, a Brooklyn-based collective of photographers, writers and out-in-the-world creatives built on character and craft, to create a campaign that captures the energy that Legacy Denim inspires: the kind of denim that has a story to tell.

Priced at $98 per pair, the Legacy Denim collection is available in slim and skinny fits across seven classic washes in sizes 26-44W and Tall. Pieces are available in select U.S. Banana Republic stores and online.