BARBOUR OPENS SHOP-IN-SHOP AT MACY’S HERALD SQUARE

Barbour Inc., the North American subsidiary of J. Barbour & Sons, Ltd., of Britain, has opened its doors to its complete lifestyle shop in the iconic Macy’s Herald Square, NYC. The 1,100 square foot Barbour shop is located on the second floor of Macy’s 34th Street location and will house the Barbour men’s lifestyle collection.

“We’re excited to join the Macy’s Herald Square store this fall,” said Andy Hill, Head of Barbour Sales, North America. “Barbour is a unique British lifestyle and heritage brand with a rich history that offers a wide variety of clothing and accessories. This opportunity for Barbour is a very exciting milestone for the brand. Having the ability to expand our new fall/winter lifestyle collection to the many shoppers of the iconic Herald Square Macy’s is certainly a win.”

This marks a step forward for the 100-plus-year-old brand in its new strategy to continue to meet the needs of its customers through growth and new product introductions.