by Stephen Garner

Barbour has teamed up with New York label Noah for the first time on a new collaboration.

Inspired by Barbour’s 126-year heritage, iconic outerwear pieces are reimagined with youthful sophistication through vibrant pop colorways and patchwork designs. Archive Barbour catalog imagery from the 1980s and ‘90s inspires the graphics on cotton t-shirts, while sweats and accessories are influenced by Noah’s functional approach.

“We are excited to announce our first collaboration with Noah for autumn/winter ’20,” said Paul Wilkinson, global marketing and commercial director at Barbour. “This innovative collection allows both brands to fuse together their personal styles and histories, helping to create a high quality and fashion-forward range that will appeal to those who appreciate classic menswear styling with a contemporary twist.”

“I’ve been a lifelong Barbour fan so this was a really special opportunity for us,” added Brendon Babenzien, co-founder and creative director at Noah. “Many of us at Noah have been wearing Barbour for years and feel a real connection to the Barbour lifestyle – and I think a genuine connection is absolutely paramount in developing a strong collaboration. Because we have such tremendous respect for the Barbour products already, we decided to keep the changes incredibly simple and subtle. We really only wanted a bit of Noah to enter the conversation; too many updates to an already incredible product and you could spoil it. We experiment with traditional themes in our design every day and try to make the most subtle adjustments that are simultaneously holding to classic style but evolving just enough to feel new and unique. This collaboration gave us the perfect opportunity to do that.”

This collection comes on the heels of Barbour’s other recent collaborations with Norse Projects and Saturdays NYC, as well as the recent launch of a new sub-brand, Barbour Gold Standard.