BARBOUR TEAMS UP WITH NORSE PROJECTS ON COLLECTION

by Stephen Garner

Barbour has teamed up with Copenhagen-based label Norse Projects for the first time this autumn/winter season.

The collaboration features archive-inspired outerwear styles, heavyweight knitwear, and soft cotton jerseys. Celebrated outerwear pieces like the North Sea Parka and Ursula Wax jacket (originally created in 1939 submarine office Captain George Phillips) with rich Barbour history are reimagined in the Scandinavian aesthetic of Norse Projects. Accessories and footwear complete a functional and transitional menswear range that is great for all seasons.

“We are delighted to announce our first collaboration with Norse Projects for this autumn/winter ‘20 season,” said Paul Wilkinson, global marketing and commercial director at Barbour. “The collection updates some of our iconic archive pieces, blending influences from our classic workwear designs with the Scandinavian aesthetic of Norse Projects to create an innovative and exciting menswear range.”

“Deeply rooted in the sartorial history of Great Britain, Barbour is an iconic company,” added Tobia Sloth, creative director at Norse Projects. “To unite a shared passion for functionality and timeless design with such a revered label is something we at Norse Projects are extremely pleased about.”

The Barbour x Norse Project autumn/winter ‘20 collection is now available online via barbour.com, endclothing.com, and from additional stockists worldwide.