BARBOUR UNVEILS NEW SUB-BRAND

Barbour has launched a new luxury premium sub-brand showcasing the brand’s illustrious heritage of over 125 years through a collection of premium outerwear inspired by its archives.

Called “Gold Standard,” the new line takes inspiration from some of the best-known wax and quilt styles from the brand’s archive and elevates them to a ‘gold standard’ through the use of wax, tweed, and oiled leather fabrics, updated trims, linings, and buttons.

The new features ten jackets in signature waxed cotton and quilt fabrics intelligently designed in ergonomic and engineered cuts. Patterns are lovingly hand-cut in South Shields in the northeast of England and tailored to the contours of the body. Corozo buttons, leather trims, and beautifully attended branding add elegance and sophistication to this luxury premium sub-brand.

Staying true to the roots of its brand, Barbour’s corresponding Gold Standard campaign was shot in the Scottish Highlands, a landscape that is reflective of the elegant detailing and robust practicality of the line’s outerwear. Actor Sam Claflin served as the face of the campaign

“Barbour Gold Standard is a new luxury premium sub-brand for men that represents the pinnacle of our offering,” said Paul Wilkinson, global marketing and commercial director at Barbour. “Designed to target a luxury/premium distribution, it celebrates the expert craftsmanship and design knowledge we have gathered over 125 years.”