Barton perreira teams up with menswear designer jerry lorenzo

by Stephen Garner

Barton Perreira has launched a new optical style created in collaboration with luxury menswear designer Jerry Lorenzo, the founder of L.A.-based brand Fear of God.

Inspired by the Barton Perreira optical glasses that Lorenzo wears in his everyday design process, the new FGBP.2020 style is a classic rectangular acetate frame that comes to life in five different colorways using Lorenzo’s signature natural earth tone hues, with light gradient wash lenses and available in two eye sizes.

“I’m thrilled to be working with Jerry Lorenzo on this latest collaboration,” said designer Patty Perreira. “Barton Perreira and Fear of God are two iconic brands that embody the Los Angeles spirit, which made coming together as one a seamless journey. I have great admiration and respect for Jerry’s vision. It has been a pleasure collaborating with him on glasses and helping him share his eyewear point of view to the world.”

“This is a personal project for me as I’ve been looking through Barton Perreira frames since the inception of Fear of God seven years ago,” added Lorenzo. “How I see the world determines how I approach design with the purpose of redefining how the world sees me. Barton Perreira’s optical glasses are designed in a way that allows a beautiful frame to take a back seat to the subject who’s wearing them. I love this approach to design, where the focus is on the subject and not the physical proposition. I wanted to bring a sense of modernity to the classic frame that I’ve been wearing for the past seven years. Through Fear of God’s design filter and Barton Perreira’s craftsmanship and perspective, I’m super humbled to present a modern optical frame that also feels like the perfect vintage sunglass.”

The limited-edition style will also include collectible Barton Perreira x Fear of God packaging. The style is priced at $510 and will launch exclusively on BartonPerreira.com, in Barton Perreira retail stores and FearofGod.com.