Beams japan makes first u.s. debut at fred segal sunset

by Stephen Garner

Beams is taking over the pop-up space at Fred Segal Sunset with a variety of the Japanese retailer’s most beloved products. From now through January 2020, key products across lifestyle, men’s, and women’s will be available exclusively at Fred Segal Sunset. This marks the first time Beams Japan brings its curated collection to the U.S.

A selection of items from the retailer’s eight-story flagship in Tokyo including Beams Japan, Beams +, Beams Boy, Beams Couture, and Maturely labeled products are available to shop. The pop-up will be adorned with authentic Japanese finishes including a full window display of lanterns, inspired by the aesthetic of the Beams Japan flagship in Tokyo. Consumers can shop the Beams pop-up at Fred Segal Sunset, located at 8500 Sunset Boulevard in West Hollywood, and a selected curation online at www.fredsegalcom. 

(L-R) Fred Segal President John Frierson, Beams President Yo Shitara, Fred Segal CEO Allison Samek, and Fred Segal Chairman Jeff Lotman

Fred Segal was among the first to introduce Beams products to the United States in 2011 and since then has been a passionate supporter of the retailer. Most recently, Beams selected Fred Segal Sunset to launch its first retail project in the U.S., the Beams Couture x Ziploc collection.

“Beams Japan is a project and passion that I hold very close to my heart,” said Yo Shitara, president of Beams. “For over 40 years since our California-inspired beginning, Beams introduced the best of the world to Japan. At Beams Japan we turn around to introduce to the world what we love most about the many cultures of our vibrant country.  It is with great honor and excitement that we bring Beams Japan to Fred Segal, the spiritual home of Los Angeles style and culture.”

“Coming off of our first highly successful retail project together, this pop-up further establishes Fred Segal’s deepening relationship with Beams,” added Jeff Lotman, chairman and owner of Fred Segal. “We’re like-minded brands who share an incredible synergy so we can’t wait for what’s ahead.”

“Fred Segal is known as the purveyor of Los Angeles style and culture around the world and Beams holds the same iconic status with their followers in Japan,” said John Frierson, president of Fred Segal. “We’re excited that people in the U.S. will be able to discover and experience the magic of Beams Japan for the first time at Fred Segal Sunset. It’s one of those special moments in fashion that they’ll always remember.”

Photos by Rachel Murray/Getty Images for Fred Segal Sunset

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