by Stephen Garner

Bellevue Brands has teamed up with Authentic Brands Group (ABG) to launch an all-new men’s and women’s fragrance collection inspired by the “King of Rock ‘n’ Roll.”

The Elvis Presley fragrance collection features four enticing scents that aim to capture the rebellious spirit, passion, and individuality of one of the world’s most iconic artists and entertainers.

“Elvis has an incredible ability to excite and captivate audiences,” said the team at Bellevue Brands. “We’re thrilled to develop a new collection with ABG that embodies Elvis’ undeniable charm and honors the legendary music and style that made him a household name.”

A trailblazer in men’s grooming as well as music, Elvis was one of the first celebrities to launch his own signature scent. “We’re pleased to reintroduce the ‘King of Rock ‘n’ Roll’ to market decades after the debut of his original fragrance,” said Katie Jones, VP of entertainment at ABG. “Our partnership with Bellevue Brands is a testament to Elvis’ staying power and creates a new opportunity to connect fans with the brand.”

The fragrances “Legend” and “Forever” are offered in variations for him and for her, each capturing distinctive elements of Elvis’ essence.

Legend for Him stimulates the senses with musky notes of pink pepper, grapefruit zest, lavender Provence, wild sage and a base of oakmoss, amber, benzoin Siam and cedarwood. Legend for Her blends alluring floral notes of hibiscus water, lavender buds, orange flower, rose and pink freesia with a base of warm amber, cottony musk, and cedarwood.

Forever for Him speaks to the rebel within, combining spicy notes of black pepper, fresh aldehydes, sparkling yuzu, and gin & tonic accord with a base of vetiver, amber, musk, incense and fir balsam. Forever for Her is a vibrant medley of mandarin, apple blossom, pink pepper and jasmine with fluffy musk, ebony woods and crystal amber base notes.

Each fragrance comes in a unique bottle that celebrates Elvis’ musical roots and enduring legacy. Legend features an eye-catching design with a dark-colored base and gold-plated mold of Elvis on stage, honoring his legendary performances. Forever, a nod to Elvis’ status as a music icon, is housed in a record-shaped bottle with a vintage microphone top and gold and silver accents that vary between the men’s and women’s scents.

Bellevue Brands will distribute the new fragrance collection to department stores, specialty stores and duty-free shops in key markets around the world and at Graceland retail locations beginning in fall 2019.