BEN SHERMAN LAUNCHES SPRING CAMPAIGN

British heritage brand Ben Sherman has launched its spring/summer 2018 campaign and collection.

Shot by photographer Paolo Di Lucente, the campaign celebrates the line’s inspiration from the Bohemian and psychedelic movements of the 1960’s. Embracing the effortless style and flamboyance of the 1960’s ‘Peacocks’, a moniker given to men who pioneered a distinct and colorful dress sense, the collection sees traditional patterns given a contemporary twist for the modern man.

Re-visiting Ben Sherman’s heritage and love of music, the collection gives a nostalgic nod to the music and iconic festival posters of the 60’s. Sharp, warped patterns are teamed with classic stripes and checks that are given an irregular twist. Tailoring is soft and relaxed creating a contemporary silhouette that is still reflective of the season’s psychedelic inspiration. Expect rich patterns of florals, vintage, British and spring floral art patterns are used throughout the collection and set against functional utility elements to balance the look.

From spring the collection moves seamlessly into a summer selection that further embraces the nature of the ‘Peacock’. Staples such as printed shorts are worn with deconstructed summer blazers and soft linen separates.

The palette for the season is rooted in indigo and denim shades for outerwear, shared with bolder hues of brick and tan. Jerseys and shirting see a fresh summer palette of new brights of burnt sienna and pineapple. Suede jackets, a fluid hooded parka, lightweight wool drawstring trousers and the warped gingham shirt are the key directional pieces of the collection, in shades of dark denim, claret red, and soft pinks.