BEN SHERMAN UNVEILS SECOND HOUSE OF HOLLAND COLLECTION IN LONDON
On Saturday, June 9th British fashion house Ben Sherman debuted its spring/summer 2019 collaboration with House of Holland, as well as its mainline collection (dubbed the “King’s Road Ivy collection”) to a packed house at Middle Temple Lane in London.
For the brand’s King’s Road Ivy collection, Ben Sherman revisits a time when the designer first visited America in search of the iconic brand identity that we know today. British musicians of the 1960s were being influenced by Ivy League collegiate style sensibilities from across the Atlantic and combined their love of scooters from Italy, with new hairstyles from France, creating a definitively modern look – the iconic mod look. Young rock and roll icons shopped the Ivy League look on the Kings Road and adopted the look with a British attitude, fueling a new contemporary moment.
Fast forward to today and we see iconic checks and candy stripes fused together with a unique twist, blending rock and roll style with preppy ivy leagues looks to create a style that Ben Sherman would have been proud of. Color palettes are rooted in blues and are offset with fresh spring highlights such as pink, cream, wine, and olive.
And, for the second consecutive season, Ben Sherman collaborated with House of Holland at London Fashion Week Men’s to present an exciting infusion of color and prints. Taking inspiration from Kings Road Ivy the unisex collaboration showcases daring statement pieces in classic silhouettes.
