Farah’s continued support of emerging young British designers sees Saunders’ signature menswear vision reimagining the heritage brand’s extensive archive into modern, contemporary designs. The result is a capsule collection that effortlessly explores Farah’s historical ‘FaraPress’.
‘The FaraPress’ was Saunders’ initial source of research as well as focusing on male subcultures from the 1970s. Pulling from personal and musical sources – the title of the collection was inspired by Althea & Donna 1978 track ‘Uptown Top Ranking’ which describes how a Jamaican man would dress himself up as he heads to the city to show off. From album covers to family photos of her uncles; a homage to these confident men in her life with their neatly pressed, ironed-out crease trousers who prided themselves on projecting polished dressing and all its sartorial associations are the true vision for the collection.
“Collaborating with Farah has allowed me to continue to explore what I love – the nuances of masculinity together with the influences of my Caribbean heritage,” said Saunders. “Going deep into the Farah archives and finding ways to push forward the signature cuts and silhouettes of the brand with my own transformative techniques, has been a real honour.”
“We are really excited to collaborate with Bianca,” said Chris O’Brien, global head of design and concept at Farah. “Her exploration of male identity through style and subculture is what the Farah brand stands for. Celebrating her Caribbean heritage, the music of a decade that inspired so many movements with modern adaptations that still hold true to both brands, is the makings of a wonderful collaboration.”