Justin Bieber, the 20-year-old Canadian pop star, is lending his narrow physique and desperate tattoos to Calvin Klein jeans and underwear. Bieber posed with Dutch supermodel Lara Stone for a series of moody black-and-white photos snapped by Mert Alas and Marcus Piggott for a new and highly publicized ad campaign that recalls the brand’s now iconic 1992 campaign with Mark Wahlberg and Kate Moss.
“Justin joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns,” said Calvin Klein’s chief marketing officer Melisa Goldie. “Justin’s global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands.”
“I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true,” said Bieber in a statement. “This is the beginning of an exciting new year for me, personally and professionally, and being a part of this campaign has been a fantastic opportunity and experience.”
Bieber, whose music career took off after a promoter saw his YouTube videos in 2007, has 58.9 million followers in Twitter. He has been named one of the top ten most powerful celebrities by Forbes three times. The once family-friendly star has cultivated a tougher image over the last several years, complete with a series of arrests for DUI and vandalism.