“BIG WILLY” CHAVARRIA CELEBRATES NEW COLLECTION AT PACSUN IN NYC’S SOHO

Specialty retailer Pacsun has launched a new collection by highly acclaimed fashion designer Willy Chavarria called “Big Willy by Willy Chavarria.” The partnership exemplifies Chavarria’s conviction that his clothing is designed for everyone, and the 12-piece capsule makes it more accessible with T-shirts retailing for $40.00, and hoodies for $85.00 (a T-shirt in his signature collection can retail for $250, while chinos in his collaboration with workwear brand Dickies retail for $220).

The collection dropped online at Pacsun.com and in Pacsun stores nationwide last Friday. To celebrate the launch, Chavarria dropped in on Pacsun’s Soho New York location on Saturday afternoon.

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Big Willy celebrates Chavarria’s Latinx identity and background. In observance of Latin Heritage month, a portion of sales will be donated to Fresno Barrios Unidos, a non-profit based in Fresno, Calif., (Chavarría’s hometown) that recognizes the leadership of young people impacted by gangs to develop more positive solutions for their lives and communities.

“Chicano style has had a tremendous influence on fashion from street style to the runways. Big Willy launches with key style pieces like boxy tees and cozy hoodies that come with the flavor. It’s exciting to launch this concept at Pacsun and reach a broader audience for my brand.” said Chavarria. “It’s also exciting to contribute to the work of Fresno Barrios Unidos, which is a key player in Latinx culture guiding our youth to follow their hearts and believe in the goodness of life. I honor and celebrate Fresno California Barrios Unidos as a source of inspiration for all the Latinidad.”

“This collaboration continues Pacsun’s longstanding history of working with creative visionaries at the forefront of creating designs that capture where fashion, music, art, and youth culture converge,” said Brie Olson, CEO of Pacsun. “Both his unapologetic stand on human rights, visionary approach to design and California roots make Willy a natural partner for Pacsun.”

“When someone from where we come from makes it, we all make it.” said Alex Zubia, Executive Director of Fresno Barrios, ” Willy Chavarria is an example of what it means to be built with love and rooted in culture. We are incredibly grateful to be considered for this project. Beyond financial gains, witnessing a dreamer’s vision come true remains invaluable to our youth, in a place where hope is often scarce.”

“At Pacsun, we believe that great design should reflect diverse creative perspectives,” said Richard Cox, VP of Men’s and Global Partnerships at Pacsun. “This new collection with Willy Chavarria, a true legend in the fashion industry, has been an incredible opportunity for us to authentically embrace Hispanic culture and draw inspiration from its rich traditions.”

Photo, above: Slaven Vlasic/Getty Images for Pacsun.