BILLIONAIRE BOYS CLUB AND THE NEW YORK YANKEES CONTINUE PARTNERSHIP WITH 2024 DROP SERIES
Billionaire Boys Club, the premium contemporary fashion brand designed with American and Japanese influence, continues its partnership with the New York Yankees on a multi-faceted campaign launch throughout 2024, starting with a capsule collection drop today.
Following a successful inaugural collaboration in 2022, the two brands have come together again to deliver a year-long, multi-drop collection structured around a series of capsules designed to complement various styles, from athletic-casual looks to elevated fashion pieces.
Launching in sync with MLB’s opening month, the first drop in the Billionaire Boys Club x New York Yankees capsule series will feature collectibles, including a hoodie, T-shirts, and a New Era fitted hat with custom patchwork. Drop One items will be available beginning April 11th at BBC Ice Cream US flagships, their online platform, and the Yankees Team Store at Yankee Stadium.
The Billionaire Boys Club x New York Yankees partnership will continue to drop special-edition capsules throughout the year, with highlights including statement pinstripe designs, an exclusive Yankee Stadium trucker hat, a wool-body bomber jacket, and more.
