Black Friday Is About To Become A Victim Of The Retail Apocalypse

Black Friday is dying in the age of Amazon. “I think the traditionalists will have a hard time stomaching that,” Josh Elman, a consumer and retail analyst with Nasdaq Advisory Services, told Business Insider. “But I think at the end of the day … the whole idea and concept of Black Friday deals in store will diminish over time.” He continued: “Ultimately, consumers really want convenience and they want to get their item and get out of the store quickly. They don’t want to wait in long lines, they don’t want to wait for a store to open anymore.” According to National Retail Federation data, 99 million people said they shopped in stores on Thanksgiving weekend last year — a drop of three million from the year before. According to Elman, the number of people hustling to the stores for deals is only going to fall further this year. Meanwhile, 108 million people shopped online on Thanksgiving weekend in 2016 — a five million increase from the year before. Read more at Business Insider.