Black Friday Is Over: Here’s Why Retailers Are Touting Weeks Of Deals This Year

Black Friday has been losing its clout for years. The coronavirus pandemic could be what finishes it. The one-day event of doorbuster deals, packed mall parking lots and crowded shops has long been considered the unofficial kickoff to the holiday shopping season. Its name comes from the sizable effect the buying blitz can have on a retailer’s bottom line, pushing them “into the black,” or toward profitability, after three-quarters of money-losing sales. A typical Black Friday in previous years could equate to about an extra week of sales for some retailers, according to analytical intelligence firm 1010data. Read more at CNBC.