Black Friday Slumps, But Some Retailers Are Ok With That
Dec 02, 2020
Retailers desperate for shoppers to walk through their doors didn’t have much to celebrate in the critical days including and following Thanksgiving. But those that offered deals earlier or built up a robust e-commerce experience had something to be grateful for in the days around Black Friday. Black Friday itself was “the quietest in 20 years” as real-life foot traffic plummeted due to coronavirus pandemic fears, according to a report by Coresight Research, which tracks retail data. Online sales, though, soared during the traditional make-or-break shopping period and on Cyber Monday. Read more at USA Today.
