BLACK RIFLE COFFEE TO AUCTION KING & BAY TAILOR-MADE SUIT TO SUPPORT SPECIAL OPERATIONS WARRIORS
Black Rifle Coffee Company, a veteran-founded premium lifestyle brand and coffee company supporting the service community, and UFC, the world’s premier mixed martial arts organization, have joined forces to salute military service by raising funds for the Special Operations Warrior Foundation (SOWF) through the non-profit’s first-ever specialty memorabilia auction.
During the UFC Jones vs. Miocic match, taking place Saturday, November 16, at Madison Square Garden in New York City, legendary Octagon announcer and sartorial icon Bruce Buffer will don a jacket designed by King & Bay Custom Clothing Inc. to honor veterans in every generation. The special silk jacquard jacket features hand-picked tiger-striped camouflage to commemorate the Vietnam War, custom bullethead-stamped buttons, and an interior lining dedicated to honoring every generation of American warfighters.
Following the fight, the specialty suit will be available at auction with proceeds benefitting the Special Operations Warrior Foundation’s Children with Disabilities Program. Beginning Saturday, November 16 at 12:05 a.m. EST and concluding Saturday, November 23 at 9:00 p.m. EST, fans and collectors will have the opportunity to own a piece of UFC history and support some of America’s most dedicated warriors and their families. Bids may be placed on the RallyUp Auction Page.
“Our mission is at the center of everything we do at Black Rifle Coffee Company,” said company co-founder Mat Best, “and teaming up with UFC to honor vets and support a great organization like the Special Operations Warrior Foundation is a no-brainer for us. Bruce Buffer has put so much of himself into supporting service members and veterans, and he’s been just incredible to work with. We’re excited to see the suit in the Octagon, and we’re even more excited to see it at auction supporting the work SOWF does to make sure some incredible kids get the education they need and deserve.”
“This is more than just a suit,” said UFC Octagon announcer Bruce Buffer. “This is a way to bring massive awareness to the men and women who’ve served this country. It reminds us of the freedoms that we often take for granted. I’m proud to wear it, and I’m proud to support the Special Operations Warrior Foundation.”
“We are incredibly grateful to Black Rifle Coffee Company and Bruce Buffer for their unwavering support of our mission,” said Major General (Ret.) Clay Hutmacher, President and CEO of the Special Operations Warrior Foundation. “Their generosity through this unique auction and donation will make a profound difference in the lives of SOWF students with disabilities, ensuring they have the resources and opportunities to thrive. It’s partnerships like these that enable us to honor the sacrifice of Special Operations and Medal of Honor families and provide lasting support to those who need it most.”
Black Rifle Coffee Company has also announced a direct donation of $250,000 to advance SOWF’s mission of ensuring that children of fallen Special Operations Personnel, children of deceased spouses of Special Operations Personnel, and children of all Medal of Honor Recipients receive a great education.