by John Russel Jones

Bloomingdale’s has announced that its second “Bloomie’s” store is set to open November 17th, 2022 at the Westfield Old Orchard Mall in Skokie, Ill. Bloomie’s is Bloomingdale’s smaller store concept, with top brands featured within each department, a new tech-enabled stylist service, and a trendy dining experience at its new restaurant, bCafé. The first Bloomie’s location opened in Fairfax, Va., in 2019. Located in the greater Chicagoland area, the 51,000 square-foot Bloomie’s will include men’s and women’s fashion, shoes, and accessories, as well as fine jewelry, cosmetics, and home.

ABOVE: Image provided by Bloomingdale’s: Bloomie’s Fairfax, Va., exterior.

“Bloomingdale’s has always been a part of the Chicago area, and we are incredibly excited to introduce Bloomie’s to new and existing customers,” said Tony Spring, CEO, Bloomingdale’s. “While Bloomie’s is a new take on Bloomingdale’s, our guests will still be offered an assortment of contemporary and luxury brands across men’s and women’s fashion, home, and beauty, but with a fresh take on the shopping experience.”

To celebrate the grand opening, guests can stop in for “10 Days of Bloomie’s,” a series of holiday-inspired events and activations happening throughout the store, starting November 17th. Following the official ribbon cutting and throughout opening weekend, Bloomie’s is partnering with No Kid Hungry to kick off the celebration. Shoppers will enjoy interactive food trucks and carts from Garrett’s Popcorn and No Kid Hungry, as well as a DJ, holiday-themed photo booth, festive fashion illustrations, shoe and apparel customizations, and a custom “Medium Bloomie’s Bag,” as a gift with purchase.

On November 19th, Bloomie’s will partner with the Kohl Children’s Museum for an exclusive Santaland experience. In addition to the interactive food trucks, DJ, and customizations, in-store visitors can find Santa at the photo booth, glam touch-up stations in beauty, and Brown Bear personalization at Santa’s workshop. The winter wonderland will return to Bloomie’s on December 3rd and 10th.