by Stephen Garner

Bloomingdale’s newest The Carousel @ Bloomingdale’s pop-up celebrates one of this summer’s most-anticipated films, Space Jam: A New Legacy.

Created in partnership with Warner Bros. Consumer Products, the latest iteration of the retailer’s rotating pop-up shop, “It’s Game Time” will feature a unique curation for the whole family inspired by the upcoming live-action/animated film, with everything from basketball court-inspired fashion to playful outdoor entertaining finds and gifts that enhance the at-home streaming experience.

The pop-up includes men’s and women’s fashion, beauty, home, kids, and more featuring favorite Looney Tunes characters and designs from the film. Created in partnership with Bleacher Report and exclusively for The Carousel is a brand-new capsule collection of t-shirts that fuse NBA team logos with Looney Tunes characters. Other special collaborations include Local Hoops, Eleven Paris, Vilebrequin, and Beverly Hills Club, which offer streetwear-inspired apparel and swimwear featuring Looney Tunes designs, in addition to Danielle Nicole handbags such as a Lola Bunny backpack and a Tweety basketball crossbody. Other special items for Space Jam fans that can only be found at The Carousel include Apotheke candles, Mario Badescu’s “Slam Dunk” skincare set, INKED by Dani temporary tattoos, and more.

Shoppers can complete their looks with a special selection of court-inspired, summer-ready apparel and accessories. In menswear, there are exclusive Helmut Lang hoodies with a built-in removable mask, Studio 189 T-shirts, designer pool slides, and DIOP bucket hats and face masks, to name a few. In women’s, customers will find select pieces from Simon Miller and Staud, in addition to Rag & Bone and Ganni hats, Stoney Clover Lane terry cloth accessories, BruceGlen handbags, and arriving for the first time at Bloomingdale’s – GaBBY Bows, the double-snap barrettes from teen entrepreneur Gabby Goodwin. There’s also plenty to discover within the Carousel for active lifestyles, with products from Nike, Heroine Sport, Hyperice, Theragun, and Bala Bangles.

The Carousel also offers special finds for outdoor entertaining this summer. Host a barbeque or outdoor celebration with inflatable Fatboy lounge chairs, an OONI pizza oven, and Pablo UMA Sound Lantern speakers. The shop also offers games like Badminton sets and an inflatable basketball hoop from SUNNYLiFE.

“The Carousel @ Bloomingdale’s is all about bringing exciting cultural moments to our customers, and what could be more exciting than the release of the new Space Jam: A New Legacy film,” said Frank Berman, executive vice president and chief marketing officer at Bloomingdale’s. “It’s Game Time translates the spirit of the film into a fun shopping destination that blends fashion, sports, and even art, and comes to life through special products, outdoor activations, and engaging window displays.”

The collaboration includes window displays featuring sculptures and original art from filmmaker and contemporary artist Thierry Guetta, under his moniker Mr. Brainwash. Bloomingdale’s iconic Lexington Avenue windows will include one-of-a-kind pieces by Mr. Brainwash created especially for The Carousel, including life-sized sculptures of Space Jam: A New Legacy stars LeBron James and Bugs Bunny, and basketballs, which will be unveiled on June 21st and available for purchase. Visitors to the Carousel can also purchase limited-edition Mr. Brainwash art prints ($1,500-$1,700) and fine art, including an oil painting of LeBron James (pricing upon request).

“I’m here to celebrate my love of basketball, music, and art with this original artwork collection inspired by Space Jam: A New Legacy, at Bloomingdale’s latest Carousel,” added Mr. Brainwash.

Bloomingdale’s will celebrate the opening of the It’s Game Time Carousel pop-up with an outdoor activation at the 59th Street flagship on June 11th and 12th from 12pm-6pm. At the two-day event, shoppers will have the chance to participate in a special Bleacher Report game where they can shoot hoops for a chance to win a Bloomingdale’s gift card or a complimentary scoop of Mikey’s Ice Cream with each attempt.

It’s Game Time is now open through August 16th at Bloomingdale’s 59th Street flagship in New York City and Select Bloomingdale’s stores nationwide will also have It’s Game Time outposts with special curations. Space Jam: A New Legacy will be released in theatres nationwide on July 16th and on HBO Max for 31 days from theatrical release in the U.S.   

Photos by Matthew Carasella