Bloomingdale’s announced today its 150th Anniversary campaign, a multi-faceted celebration that will launch this September. For one and a half centuries, Bloomingdale’s has been a New York landmark and pioneer of the modern retail experience. Later this year, the innovative retail leader will pay homage to its 150th with a celebration like no other.
Beginning this September, Bloomingdale’s will debut one-of-a-kind shopping experiences, exclusive luxury product collaborations, pop-ups, and special events for its customers, colleagues, partners, and communities. The 150th Anniversary campaign will continue into the 2022 holiday season. Bloomingdale’s stores nationwide will join in the celebrations, with special programming at select stores including the 59th Street flagship, and select stores including South Coast Plaza, North Michigan Avenue, Valley Fair, and Chestnut Hill.
“This significant milestone represents a unique moment in Bloomingdale’s rich history to not only celebrate our heritage, but to also look ahead to our next chapter,” stated Tony Spring, CEO, Bloomingdale’s. “Some of fashion’s best brands started here, trends have been ignited here, and discoveries are made here every day. Bloomingdale’s has always been a brand that inspires, bringing people, style, culture, and technology together. It’s like no other store in the world, and will continue to be so for decades to come.”
Some of the many special initiatives that will debut later this year as part of the dazzling 150th Anniversary celebratory campaign include:
Bloomingdale’s 150th Anniversary Exclusive Collection: The company’s biggest and most impressive collection of limited-edition designer collaborations to date will include over 300 exclusive products and styles developed in partnership with top brands and designers, including special luxury selections, across women’s and men’s fashion, accessories, beauty, home, fine jewelry, and more.
Special Events and Retail Experiences: A series of both private and public events, pop-ups, and original shopping experiences will be activated across the country, beginning this September. These experiences are just one of the ways Bloomingdale’s plans to thank its loyal customers through unique, fun, and exciting engagements.
150th Anniversary Branding: Bloomingdale’s is developing dedicated 150th Anniversary branding that will be featured throughout the campaign and integrated into special consumer experiences including limited-edition anniversary merchandise collections, a dedicated 150th Anniversary campaign digital experience, and more.
Community Engagement: Throughout the anniversary campaign, Bloomingdale’s will be partnering with organizations, landmarks, and institutions both in New York City and beyond to celebrate, give back and support the communities it serves.
“From the world-class collaborations to innovative new experiences, our 150th is all about celebrating with, and also giving back to our customers, colleagues, partners, and everyone who has been a part of making Bloomingdale’s the icon it is today,” said Frank Berman, EVP and CMO, Bloomingdale’s. “Together, we’ll inspire the next generation of shoppers through the creative and captivating Bloomingdale’s lens. You only turn 150 once, and this monumental celebration will be one of the biggest and brightest moments in our company’s history to date.”
Additionally, Bloomingdale’s will be announcing new partnerships, alliances, and company innovations that will shape the company as it enters its next era later this year.
Bloomingdale’s 150th Anniversary campaign celebrations will kick off this September during New York Fashion Week and continue through the end of 2022. More information and additional details regarding all special anniversary campaign programming will be announced later this year.