by Brian Lipton

LamarcHE2Bloomingdale’s has teamed up with NYC-based artist Greg Lamarche to illuminate the retailer’s 100% Bloomingdale’s fall campaign, as well as to create exclusive merchandise for the national chain.

Lamarche’s eye-popping displays will be seen in the iconic Lexington Avenue windows as well as the Third Avenue windows at the 59th Street Flagship beginning on September 1.  Lamarche’s signature collages will be showcased alongside Bloomingdale’s 100% Exclusive merchandise with several interactive moments including a giant cell phone selfie station as well as a word search wall comprised of Lamarche’s eclectic letters.

In addition, a collection of limited edition merchandise featuring Lamarche’s graffiti and bold letters will be displayed in dedicated pop-up shops in all Bloomingdale’s locations beginning September 1 through October 31 and on Items will include men’s apparel and accessories, toiletry bags, coffee mugs, travel cups, and “Little Brown Bag” totes. Prices for the collection will range from  $6 to $115.

“Being a native New Yorker, for me Bloomingdale’s was part of my experience growing up,” said Lamarche.  “Now, having the opportunity to work with this iconic brand is both exhilarating and an honor.”

Added Frank Berman, EVP and chief marketing officer at Bloomingdale’s: “Each season we look to broaden our roster of 100% Bloomingdale’s collaborators—from designers to performers to athletes—in an effort to create both exclusive merchandise and experiences that our customers won’t find anywhere else. Greg’s dynamic artwork brings a playful energy to our Fall campaign and creates the perfect backdrop for the season’s top trends.”