New to the market, Blujacket is a fabulous collection of tailored clothing that adds both fashion and margin to the tailored clothing equation. Not to mention experience! Design vice president Sal Giardina has spent his entire career in clothing design, including stints at GFT, American Apparel /Jhane Barnes and Natsun/Paul Betenly. (He’s also a professor at FIT where he recently wore a tuxudo to final exams!) SVP of sales Christian Brandonisio has an impressive background in luxury menswear (Brioni, Zegna, Ferragamo, Varvatos) and Roger Keller was born into the clothing business and is both retailer and manufacturer.
What they’ve created with Blujacket is an eye-catching collection of suits, sportcoats and topcoats made from the finest Biella fabrics, produced in the best Dayang Alliance factory (single factory sourcing = consistency). The garments are mostly half-canvas semi-fused, available in regular and trimfit; sportcoats are available in both soft and classic construction, all nicely detailed.
“Working my whole career in luxury apparel, I’d never worn a suit made in China,” says Brandonisio. “When I first tried on one of these garments, I was amazed at the fit, the feel, the expression. It’s a true luxury garment that molds to the body like the finest Italian makes.”
At opening wholesales of $165 for suits, $130 for sportcoats, retailers can mark these up three times and actually make money. Some of our favorites picks: an enzyme-washed cotton sportcoat with stretch, a stylish suit with DB vest in wool/silk Donegal, soft hopsack blazers, topcoats with removable bib insert and tons of interior detail, and beautiful tuxedos in super 130s faille.
Interesting note: The name Blujacket references the Navy manual that Giardina used during his years of service. “Who needs another made-up Italian brand when this label has genuine meaning,” he explains.
Brave the snow on Sunday and check them out at MRket NYC, booth 352.