BOATHOUSE X J.PRESS COLLABORATION COMBINE TIMELESS STYLE AND AUTHENTIC ATHLETIC-INSPIRED DESIGN
Timeless style and athletic-inspired design come together in the highly anticipated collaboration between athletic apparel company Boathouse and men’s fashion icon J. Press. The Spring ’24 Capsule Collection, proudly made in the USA, showcases a co-branded pennant label across 14 unique pieces spanning outerwear, apparel, and accessories.
John Strotbeck, founder and CEO of Boathouse, shares, “This collaboration is a testament to the shared values and vision of both brands. It encapsulates a vintage style that seamlessly blends fashion, function, and comfort. We eagerly anticipate future collaborations with J. Press, where we will combine their century-old tradition of quality craftsmanship with Boathouse’s Olympic heritage and unwavering commitment to performance athletic apparel.”
Robert Squillaro, senior vice president and chief merchandising officer for J. Press, says, “We recognize that elements of performance athletic apparel have become essential to most wardrobes and feel it necessary to offer a selection of key items that can be worn for athletics as well as casually. We consider Boathouse the ideal partner for their authenticity and our shared commitment to manufacturing in the United States wherever possible. We’re excited to continue our partnership by introducing new collaborative styles each season.”
Jenny Coates, president of Boathouse Retail, states, “The collaboration between Boathouse Sports and J. Press marks a significant milestone in bringing together two iconic American brands known for their unwavering commitment to quality and style. This partnership expands our reach to new customers and signifies a promising future for both brands. We’re thrilled to embark on this journey together and can’t wait to see the impact of our joint efforts.
“The collection mixes old silhouettes that consumers may have worn in their school days with new and modern styles that fit into their everyday wardrobe. We utilized our patriotic color pallet to honor Olympic heritage to create a cohesive Made in the USA collection that represents both brands flawlessly,” says Sara Forde, manager of creative services and product development at Boathouse.
The Boathouse x J. Press exclusive collection is now available at boathouse.com, jpress.com, and select retail stores in the U.S.
