Bob Skinner Joins Women’s Denim Brand

by Harry Sheff

Bob SkinnerBob Skinner has been named president and CEO of NYDJ, a women’s denim brand. He will be based in Vernon, Calif. where the company is headquartered.

NYDJ, formerly known as Not Your Daughter’s Jeans, was recently acquired by two private equity firms, Crestview Partners and Maybrook Capital Partners. The deal closed yesterday.

Skinner, whose apparel industry career has spanned nearly 40 years, has been a member of NYDJ’s board for four years. He was named CEO of Smart Shirts’ U.S.-based Smart Apparel division in 2009, a position he held until January 2013 when he was shifted to Hong Kong as managing director of Smart Shirts. He left just a few months later. Prior to that Skinner was at Kellwood from 2000 to 2008, the last two years as CEO. He began his career at Oxford Industries.

NYDJ was founded in 2003 as a maker of slimming jeans marketed to women over 35 years old.