BOOHOOMAN COLLABORATES WITH ARTIST TRIPPIE REDD ON NEW COLLECTION

Rapper, singer, and songwriter Trippie Redd drops his latest hit this week with British DTC brand boohooMAN. Redd (née Michael Lamar White II), a prominent performer on the SoundCloud rap scene, is known for own his distinct sound, but also for collaborating with other artists, including Drake, JuiceWRLD, and XXXTENTACION. He has also created a distinctive image and style that embodies individuality and eccentricity.

The collection of 20 looks focuses on statement sets, oversized tees, joggers, tracksuits, and shorts. Bold graphics, vibrant colorways, and trippy tie-dye prints are complemented by relaxed silhouettes. 

“I’d describe my collection as ‘out there,’ but definitely on the comfy side, with some street to it,’’ says Redd.

The accompanying campaign was shot in an industrial location in Los Angeles. The concept captures the essence, identity, and personality of Trippie’s distinctive style and features personal touches including his very own C8 Chevrolet Corvette. Retail price points range from $7 to $46, and the collection launches globally on boohooMAN.com on Thursday, April 7th.