BOOHOOMAN DEBUTS FALL CAMPAIGN WITH RAP DUO RAE SREMMURD

International online retailer BoohooMAN.com has debuted its autumn 2017 campaign, modeled by rap duo Rae Sremmurd. This marks the brand’s fourth stand out collaboration.

The autumn capsule will include a total of 25 pieces, spanning ready-to-wear, footwear, and accessories. Inspired by hip hop culture and urban style, the collection continues to keep with the brand’s streetwear aesthetic while appealing to a global audience.

Key pieces from the range include an embroidered velour bomber, faux fur collar overcoat, fan print shirt, graffiti print joggers and MAN logo hoodie. Keeping in line with the brands target market of 16 – 24 year olds, price points are super affordable ranging from £4 – £60 ($5 – $80).

“BoohooMAN are extremely excited to have Rae Sremmurd on board this season,” said Jonny Eckersley, marketing manager at BoohooMAN. “Working with the duo aides the brand’s growth in international territories and helps position the brand amongst today’s millennials. The guys were great on set and their energy helped bring the shoot to life. The final imagery suits both BoohooMAN and Rae Sremmurd’s style down to a T.”