BOOHOOMAN TO RELEASE SECOND COLLECTION WITH QUAVO

Online menswear retailer boohooMAN has launched its second limited-edition drop with Atlanta-born hip hop songwriter, producer, and rapper Quavo.

“The success of the first drop was huge,” said Samir Kamani, CEO of boohooMAN. “After persistent demand from our consumers and Huncho’s fans, Quavo and I knew we had to drop a part 2.”

Keeping in line with the core of streetwear and creatively led by Migos member Quavo, the full collection boasts simple silhouettes and popping graphics in fresh fun colorways inspired by the ‘Huncho’ style. The second drop is set to launch globally at boohooMAN.com on April 8th and includes everything from distressed denim, sweat sets, chained sunglasses, printed slides and socks, and even face masks.

The collection contains a total of 100 items including ready-to-wear, footwear and accessories. Price points ranging from $12 – $80.

“Working on this second drop with Quavo came so naturally to all involved,” commented Shane Chin, head of design at boohooMAN. “Quavo has a really distinctive style, so despite the majority of it being striking, it is ultimately all very wearable, which is what we do best – provide products that speak to the uniqueness in us all.”

Bringing it back to Los Angeles, where the first collaboration with Quavo was shot, the collection’s campaign concept mixes pastel hues with the raw bold graffiti art created by L.A.-born street artist NervOne.

“Collaborating with boohooMAN is special because they just really are the first team that let me open my creative mindset and just bring my ideas to life,” added Quavo. “When I met the team they were young and represented the culture so I thought, ok, we can collaborate and do something special. I’m happy for it to come around again. This time it’s better!”