Borsalino has opened its first standalone travel retail boutique inside Milan’s Linate Airport. This opening marks the brand’s entry into the travel retail channel and adds to its presence within the city of Milan, in addition to the company’s showroom and two historic Via Sant’Andrea and Galleria Vittorio Emanuele II flagships.
Located within the Piazzetta del Lusso area that overlooks airport departures, the 36 square-meter (approximately 387 square-foot) travel retail boutique is designed to enhance the brand’s highlighted selection of hats and caps perfect for travel.
With the remodeling of Milan-Linate Airport now complete, the hub aims to establish itself as one of the most technological in Europe. Touchless and facial recognition features, large bright spaces dedicated to shopping and food, and luxurious relaxation areas have all been designed specifically to cater to the modern passenger.
“The Borsalino Milan-Linate boutique marks our entry into travel retail, a channel that the company is strongly focusing on,” said Mauro Baglietto, managing director for Borsalino. “Travel and the idea of the journey are intrinsic to the brand’s historic DNA that has been promoting Made in Italy excellence across the globe since 1857. As part of our current development plan, 2021 has already welcomed an inaugurated boutique in Nammos Village Mykonos, the pop-up stores of Loulou Beach Saint Tropez and Metropole Hotel Monte Carlo, as well as launching the Ape Piaggio Borsalino project that first premiered in Sani Resort Greece. This new Milan-Linate travel retail boutique culminates a very special year according to the company’s set objectives of balanced and sustainable growth.”