BOSS TEAMS UP WITH RUSSELL ATHLETIC ON CASUALWEAR
BOSS is teaming up with Russell Athletic on a new capsule collection of casualwear. Inspired by both brands’ archives, the designs will unite BOSS tailoring and Russell Athletic’s sportswear items.
“Casualization is an important element in our BOSS collections, so it’s the perfect time to partner with a pioneer in this field,” said Ingo Wilts, chief brand officer at Hugo Boss. “Russell Athletic invented the sweatshirt almost 100 years ago, and it has been a great experience to work with a brand that has such a heritage and expertise in sportswear.”
“When I first traveled to the U.S., a Russell Athletic sweatshirt was among my first purchases,” continued Wilts. “I have always wanted to do something with the brand, so this collaboration is a very special project for me personally. Working with the team in Kentucky was absolutely enriching and inspiring.”
The BOSS x Russell Athletic capsule, which includes several items designed to be worn by both men and women, will launch in March 2021. A campaign will be produced by publisher and creative agency Highsnobiety.
“We are excited to partner with one of the biggest fashion brands in the world to create a collection that takes inspiration from fashion and sports to reinvent iconic pieces in a whole new way,” added Ricardo Aranda, vice president of Russell Athletic.