Expert Reveals the ‘Basic’ Trend Shaping Men’s Fashion

Where do you draw the line between ‘basic’ and ‘boring’? Over the past five years, men’s fashion has seen a remarkable shift from colourful logo-mania to monochrome tech-wear and back again, but firmly in the middle sits the bastian of refined luxury. Interest in premium basics and essentials is in a period of extreme boon right now, courtesy of a number of home-grown and international start-ups. Where Fear of God Essentials carved a niche, players like GARMENT Studios and AS WE CREATE have helped swell a renewed focus on big, boxy and basic apparel, and the trend is starting to make its way into the office. Read more at Man of Many. 

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