BOSTON RETAILER CONCEPTS PARTNERS WITH NEW BALANCE

Boston-based New Balance Athletics and Boston-based retailer Concepts have joined forces again for the debut of the re-mastered Made U.S. 999 “Hyannis.” The latest lifestyle collaboration pays homage to the two brands’ New England home, drawing inspiration from the village of Hyannis’ sailing heritage and one of the most sought-after projects from the two brands.

The Concepts x New Balance Made U.S. 999 “Hyannis” will be released at ComplexCon in Long Beach, CA and available on-site for $200. A limited number of the red colorway will be available for purchase on Saturday, November 4, and the blue colorway will be available for purchase on Sunday, November 5.

Inspired by the Concepts x New Balance 999 that debuted in 2011, the Concepts x New Balance Made U.S. 999 “Hyannis” has been re-mastered and is now MiUSA. The style will be available in two colorways, the original blue, as well as red, an alternate sample colorway from 2011 that was never produced. The nautical-inspired style is done in a pigskin suede and the foxing in a premium embossed nubuck for a beautiful, well-crafted MiUSA shoe.

Nautical flags are visible on the sockliner and tongue tag, with a larger Concepts flag sewn to the footbed. The Concepts x New Balance Made U.S. 999 was crafted in Skowhegan, Maine, one of New Balance’s five New England manufacturing facilities. The sole unit includes an Abzorb crash pad, offering the comfort and quality craftsmanship expected from New Balance.