by Brian Lipton
J.McLaughlin San Marino, CA Boutique.
J.McLaughlin San Marino, CA Boutique.

Private equity investment firm Brentwood Associates has acquired New York-based lifestyle brand J.McLaughlin. Terms of the deal were not disclosed.

Founded in 1977, J.McLaughlin has become a preeminent designer, marketer and multi-channel retailer of classic American sportswear, best known for its use of bold colors and signature prints. Currently, the company operates 103 retail locations along the Eastern seaboard, Midwest, Texas and California and has a rapidly growing e-commerce business.

“We are extremely proud of what we have achieved in our thirty-eight year history, and we’re excited to partner with Brentwood to usher in the next phase of J.McLaughlin’s journey,” said Kevin McLaughlin, the company’s founder and co-CEO. “Brentwood has proven through prior investments to be a value-added partner and their experience in both the direct-to-consumer and retail channels will be a unique resource as we continue to grow our brand.”

“J.McLaughlin offers distinct, timeless merchandise, and it’s a perfect fit for Brentwood and our investment strategy,” said Steve Moore, a partner at Brentwood. “We see a significant opportunity to continue growing the company across all channels of distribution, by both increasing the current retail footprint and investing in the company’s direct marketing efforts, both online and offline.”