Brick-And-Mortar Stores Seek New Ways To Survive “Retail Apocalypse”

Turkey is just one tradition for the Thanksgiving holiday; many stores will open Thursday night for shoppers looking to get a jump on Black Friday sales. Almost 16 million Americans work in retail, an essential part of the U.S. economy. But many stores — the so-called brick and mortar retailers — are struggling against online competition. This year, dozens of retailers have filed for bankruptcy. In a changing retail landscape, some of the survivors are looking for creative ways to get you — and your money — in the door. At the Eddie Bauer store in Columbus Ohio, the retail environment is decidedly chilly. Freezing, in fact: They created an ice box chilled to 16 degrees, so customers can try out their cold-weather gear — something that can’t be done online. Read more at CBC News.