Justin O'Shea Brioni
by Stephen Garner
Justin O'Shea
Justin O’Shea

Italian luxury menswear brand Brioni and Paris-based luxury group Kering have appointed Justin O’Shea as creative director of the Brioni House, effective April 1, a position left vacant last month when Brendan Mullane ended his contract with the house.

O’Shea will be responsible for the brand’s collections as well as its image. He joins from the online retailer where he most recently held the position of fashion director.

“I am deeply honored to undertake this new challenge for such prestigious and celebrated menswear house,” said O’Shea. “It is with great enthusiasm that I look forward to writing a new chapter in the story of Brioni.”

“I am very confident Justin O’Shea’s new artistic direction for Brioni will be instrumental in strengthening our core values and continuing to drive dynamism and innovation into the brand heritage,” said Gianluca Flore, CEO of Brioni. “Justin has shown an accurate understanding of the company’s DNA and historic roots and an assertive approach on how to make those values relevant for the brand today.”

Grita Loebsack, CEO of Kering’s luxury couture and leather goods emerging brands, added: “I join Gianluca in welcoming Justin O’Shea as Creative Director of Brioni. An unconventional profile for such a position, Justin brings a holistic approach and strong understanding of business. I believe his vision will accurately translate into this role and add a distinctive signature to the House.”