by Brian Lipton

Jeffrey Rudes x Luke GrimesJeffrey Rudes x Luke GrimesJeffrey Rudes x Luke GrimesJeffrey Rudes x Luke Grimes

Actor Luke Grimes, known for his roles in Fifty Shades of Grey, American Sniper, and True Blood, is now the face for the Spring/Summer 2016 campaign for designer Jeffrey Rüdes.

The campaign depicts a series of parallel images of bridges set in the Penn Modern House in Hollywood and roaming parts of Sunset Boulevard to reflect the cinematic, contemplative and casual sensibilities that make up iconic Los Angeles. He mirrors the image of young Hollywood glamour in a natural setting while echoing the energy of the Los Angeles lifestyle.

“For our Spring/Summer 2016 campaign, I wanted to work with a promising actor who I felt could deliver on the values of the brand and Luke Grimes was the one,” said Rüdes. “Our intention was to create a sexy, cool attitude that evokes the ease and sensibilities of Hollywood’s leading men.”

“I’m into things that are masculine and timeless Things that are effortless but that still catch your eye,” noted Grimes. “The collection achieves that very well.”

Rudes’ collection is featured in his New York flagship in SoHo.