by Stephen Garner
Photo courtesy of Rankin Photography Ltd.

Ben Sherman has tapped iconic British photographer Rankin to shoot the upcoming Ben Sherman x Team GB campaign. Earlier this year, the British heritage brand signed a multi-year agreement to design the opening ceremony looks for Team GB launching with the Tokyo 2020 Olympic Games, as well as a line of lifestyle apparel for retail including outerwear, shirts, t-shirts, polo shirts, belts, optical frames, and kidswear.

Rankin’s imagery has become synonymous with contemporary iconography. With a portfolio that ranges from portraiture to documentary, his list of notable subjects includes Kendall Jenner, The Rolling Stones, David Bowie, and HRH The Queen, to name a few.

The campaign will be shot in the UK and feature the official Ben Sherman retail collection styled on Team GB’s Tokyo 2020 athletes. The campaign will launch with an omnichannel marketing strategy this spring.

“I am thrilled to be a part of something as meaningful as an Olympic campaign for Team GB,” said Rankin. “To collaborate with the iconic brand, Ben Sherman, is even more special. And to be honest, I am the most excited to work with these athletes. They are amazing individuals and I am honored to photograph them.”

“We are delighted and honored about our partnership with Rankin and his team as it relates to the Team GB x Ben Sherman campaign,” added Talbot Logan, Global SVP of Brand Management for Ben Sherman. “Rankin’s concept for the campaign brought together perfectly the Ben Sherman collection and Team GB’s larger message. Having Great Britain’s best athletes photographed by not only one of Britain’s but one of the world’s most preeminent creative minds is a once-in-a-lifetime opportunity.”