Ben Sherman has tapped British rock quartet The Vamps as the face of its new fall/winter 2021 collection campaign.
In this campaign, we see art mimic real life as Bradley Simpson, Connor Ball, Tristan Evans, and James McVey reunite after months of separation due to the pandemic. The campaign captures their camaraderie during rehearsals as they hone their craft before kicking off their upcoming UK tour. Rehearsing and relaxing, the campaign imagery shows them excited to reconnect as friends and eager to get back to being brothers on the road playing live music.
As the tour dates unfold in real life the band will share updates from the road, and exciting news about their collaboration with Ben Sherman with a few unexpected surprises to come.