BROOKS BROTHERS CELEBRATES THE HOLIDAYS WITH ST. JUDE CHILDREN’S RESEARCH HOSPITAL

Brooks Brothers hosted its 11th annual holiday party benefiting St. Jude Children’s Research Hospital at the 346 Madison Avenue flagship store in New York City on Wednesday, December 16. Brooks Brothers CEO Claudio Del Vecchio was joined by special guests including Brooks Brothers’ women’s creative director Zac Posen, Mad Men’s John Slattery, Olympic gold medalist Nastia Liukin, ABC’s Good Morning America and ESPN commentator Jesse Palmer, actor Robin Lord Taylor and actress Bridget McGarry.

In addition to holiday-themed activities including photos with Santa, holiday treats, balloon art, caricatures, cookie and ornament decorating, the festive celebration featured live performances by Wynton Marsalis, the casts of the Broadway musicals Something Rotten and Chicago, as well as The Harlem Alumni Choir.

During the event, Del Vecchio and Richard Shadyac, Jr., president and CEO of ALSAC/St. Jude Children’s Research Hospital, announced the clothier’s $20 million financial commitment for the addition of the Brooks Brothers Computational Biology Center at St. Jude Children’s Research Hospital. The facility, which is housed in the Kay Research and Care Center on the St. Jude campus in Memphis, Tennessee, features 28,700-square-feet of state-of-the-art offices and laboratories.

Since first partnering in 2005, Brooks Brothers has raised over $12.3 million for the organization. During each holiday season, Brooks Brothers and the company’s Golden Fleece Foundation support the St. Jude Thanks and Giving campaign by collecting donations at point of purchase as well as through product sales.