BROOKS BROTHERS DEBUTS UPDATED ICONIC OXFORD SHIRT

America’s longest established retailer Brooks Brothers has unveiled an update of its iconic Original Polo Button-Down Oxford shirt, which started a revolution in menswear upon its introduction 120 years ago.

The shirt style was first introduced in 1896 when the grandson of the Brooks Brothers founder, John E. Brooks, attended a polo match in England and noticed that the polo players’ collars were pinned down so as to prevent their flapping in the wind. John brought his discovery back to Brooks Brothers, and thus the button-down collar shirt was born, a Brooks classic which some have called “the most imitated item in fashion history.”

This classic shirt returns with some details from its ancestors and with additional refinements. Most notably, the trademarked collar was adjusted by removing the interlining for a softer, natural shape and a rolled collar effect returning to the original design of the shirt. Adjustments were also made to the placket and cuffs, which have been also been softened for added comfort. Most noticeably, the front shirt pocket, which has been a feature of the shirt since 1968, has been removed to more closely mirror the style of earlier versions.

The updated Original Polo Button-Down Oxford shirt is made in the USA at the Brooks Brothers shirt factory in Garland, North Carolina from pure American Supima cotton.