BROOKS BROTHERS LATEST CAMPAIGN CELEBRATES FATHER’S DAY

Brooks Brothers has unveiled its Father’s Day campaign with a series of portraits highlighting the special bond between dads and kids of all ages. The new campaign features three accomplished personalities—New York Star Point Guard Jalen Brunson—
who was recently announced as a Brooks Brothers brand ambassador— iconic restaurateur, chef, and cookbook author Tyler Florence, and American actor and director Bryan Greenberg, with their fathers and children, respectively.

Photographed by John Balsam, the elegant yet candid images capture the family members engaging with one another while sharing personal anecdotes and advice off-camera. The campaign uses the tag “Celebrating Dads since 1818,” a reference to the brand’s founding over 200 years ago and its multigenerational customers.

Basketball player Jalen Brunson and his father, former NBA player and current assistant coach Rick Brunson, are shown in Made-to-Measure suits. The best advice Coach Brunson gave his son, Jalen “‘You work too hard not to be confident in yourself,’” shared Jalen. “Our bond on and off the court as father and son is something I will always cherish.”

Celebrity chef Tyler Florence features special moments with his two teenage children, all dressed in formal wear, including tuxedos from the 1818 label. Their elegant attire mirrors Tyler’s timeless approach to cooking and family traditions. The best Father’s Day gift Florence ever received “I get a new Brooks Brothers suit every year for Father’s Day. Clothes make the man! Plus, handwritten cards and scrambled eggs in bed.”

Finally, actor and director Bryan Greenberg embraces the role of fatherhood with grace and style alongside his two-year-old son in tailored pieces, combining sophistication and playful affection that resonates with fathers everywhere. “The best thing about being a dad? Living with a purpose,” said Greenberg. “Having children gave me that.”

Ken Ohashi, CEO of Brooks Brothers, commented, “Brooks Brothers is a brand that has long stood for celebrating milestone moments. Father’s Day is certainly one of those occasions. As we celebrate all fathers everywhere, we are honored to be a part of their stories, creating new memories, and sharing their traditions. From iconic personalities to everyday heroes, we are inspired by fathers and father figures who exemplify style, grace, and dedication.”

All families are featured in timeless tailored clothing from the Spring 2024 collection designed by Michael Bastian, Brooks Brothers’ creative director. The Brooks Brothers Father’s Day campaign debuts today.