BROOKS BROTHERS TEAMS UP WITH FILA

by Stephen Garner

Brooks Brothers has teamed up with Fila to launch a limited-edition collection of apparel, footwear, and accessories for men and women.

With a notable tennis influence, the collection celebrates the elegance of the sport, with an unexpected edge. The Brooks Brothers x Fila collaboration serves up streetwear staples with a mix of performance and tailored styles presented with the signature white, navy, and red color palette associated with each brand.

For men, the offerings include seersucker suiting separates in either white or bold stripe, graphic and solid polos, button-down oxford shirts, matching tracksuits, full-zip jackets, v-neck tennis sweaters, and vests with rib-knit banding, French terry crewnecks, and t-shirts emblazoned with the dual-branded logo.

For women, styles include a chunky cable knit tennis sweater dress trimmed in red and navy, as well as a heritage-inspired pleated dress. Accessories range from neckties and belts to backpacks, waist bags, headbands, and wristbands, designed with all-over logo graphics and striped detailing. All pieces in the collection feature the co-branded Fila and Brooks Brothers Golden Fleece logo treatment.

In addition to the lifestyle offerings, a selection of court-ready styles include performance polos, crewnecks, shorts, blazers, pants, and a collared sleeveless dress. Fila-sponsored tennis players will wear these all-white pieces on-court in London.

To complement the apparel offerings, the collaboration features two footwear silhouettes, the Brooks Brothers x Fila Trigate and the Brooks Brothers x Fila Original Tennis LX. Both are packaged in a custom shoebox design that includes the same striping detail as featured on the Brooks Brothers x Fila apparel.

The Brooks Brothers x Fila Trigate runner is offered in three colorways: two body colors of red or navy, as well as traditional white, navy, red colorway. Details include a reflective upper and mixed materials of suede, leather, and mesh. The footwear is dual-branded with historical use of Fila’s double box logo on the tongue and back counter, while quarter branding features a molded Brooks Brothers logo. The sock liner is decorated with a repeat graphic pattern that can also be found throughout the Brooks Brothers x Fila apparel collection.

The Brooks Brothers x Fila Original Tennis LX is a court-inspired low model. The footwear features the same dual-branded logo on the tongue, with embroidered Fila and Brooks Brothers’ logos on the back counter. Additional details include rolled edges and full-grain leather on the upper. The shoes are offered with three optional laces, each with striping that ties back to the apparel. The sock liner is decorated with a repeat graphic pattern that can also be found throughout the Brooks Brothers x Fila collection.

To showcase the collaboration, the campaign, called “Scandal on the Court,” brings together a quirky cast of characters, dressed in the new collaborative collection, who are getting to the bottom of a mystery that took place at a recent tennis tournament. The whodunnit was written and directed by Danny Sangra. The campaign photography by Annie Lai, pays homage to the film, placing each character in their respective alibi. The actors include Emelia Turnbull as Billie, Daniel Chitra as George, and Edwin Louis as Barry.

The Brooks Brothers x Fila collection is available for a limited time on brooksbrothers.com, fila.com and at select Brooks Brothers locations including New York City, Los Angeles, Tokyo, and Milan.

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