This fall, Canada Goose will open its first store in California, at the South Coast Plaza Mall in Costa Mesa, where it will house its first-ever Snow Room in the United States. Following a successful pop-up at The Grove in Los Angeles during the winter of 2020, the brand is formally planting its Canadian roots in Southern California.
The Snow Room, the next generation of the brand’s award-winning Cold Room, simulates a snowstorm daily with temperatures reaching as low as -10°F. This innovation replicates various conditions for visitors to experience Canada Goose’s functionality and performance, inviting them to put its products to the ultimate test. The Snow Room’s environment is inspired by the climate of Churchill, Manitoba, best known as the Polar Bear capital of the world. Churchill is also home to long-time Canada Goose partner, Polar Bears International (PBI), a non-profit organization dedicated to advocacy and the worldwide conservation of polar bears and their habitats.
The store is expected to carry the brand’s lightweight down jackets are an everyday essential, perfect for chasing sunsets in Malibu and hiking in Griffith Park. When the weather unexpectedly turns, rain jackets will offer optimal protection in sun showers, drizzles, and downpours, while its selection of knit sweaters, hoodies, and zip-ups are fit for a casual, laid-back look.
Fresh of the heels of the brand’s most recent collaboration with the NBA and Los Angeles-based Rhude for All-Star Weekend 2021, South Coast Plaza will also carry the brand’s special collections and highly sought-after collaborations. Previous acclaimed Canada Goose collaborations have included Drake’s October’s Very Own (OVO), Vetements, and Y/Project.
The South Coast Plaza store will be Canada Goose’s best physical representation of HUMANATURE, the brand’s platform aimed at being the driving force of its purpose to keep the planet cold and the people on it warm. HUMANATURE unites the brand’s sustainability and values-based initiatives, including its Sustainable Impact Strategy, philanthropic work, and dedication to culture through the arts. This platform will come to life at the store through exquisite artistry, as well as store and product design, with sustainability at the forefront.
Also for this location, the brand is partnering with Toronto artist, Winnie Truong, and bringing her work to life in the space. Additional works of art by Inuit artisans, such as illustrations and sculptures, will be showcased throughout the store as part of the brand’s Northern Art Program. Each piece embodies the artistic narratives that encompass HUMANATURE because to be human is to be a part of nature.
Canada Goose operates over 25 stores around the world, each celebrating the company’s nearly 65-year history.